Why Should You Have a Facebook or LinkedIn Business Page?

Why should you have a Facebook or LinkedIn business page? There are many reasons why you should have an active social media presence for your company, especially on Facebook and LinkedIn.  Here are the top 7 reasons why!

There are a LOT of Facebook and LinkedIn users.  

There are over two BILLION daily active users on Facebook each day! LinkedIn has over 740 million registered members from 150 countries. Only 10% of Facebook users live in the U.S. or Canada, but the U.S. is the largest market for LinkedIn, with 167 millions users. Between these two social media platforms, there are literally billions of potential clients you can connect to all over the world.

You can get to know your customers.  

People who go to your Facebook or LinkedIn page are potential clients. You can use the information you receive from their visits to help you get to know your customers, which will help you target your marketing efforts.  You can find out a lot about them through their interaction, comments and feedback.  You can also get analytics like number of page views, post reach, and more.

Humanize your company

Another reason why should you have a Facebook or LinkedIn business page is that social media is an integral part of our modern world.  You can use Facebook and LinkedIn as powerful tools to make your company and your brand be more than a name and an image.  You can post content that will give your company a face and a personality.  Your company will be more accessible, and using Facebook and LinkedIn pages, you and your company can also connect personally with customers through comments, pictures, stories and interactions.

Build a Community

Facebook and LinkedIn can build loyalty to your brand. There are other companies out there that do what you do, but because you provide valuable content on your Facebook page, your customers will stay with you.  Because you reach out to your Facebook and LinkedIn followers regularly, they will connect with you and will want to do business with YOU.  People search for business online now, and their first stop?  Social media!  Creating and building an active Facebook presence is a great way to build community.

Social media is great for SEO

You may be thinking that the main purpose of having a social media presence for your business is to get people to follow your Facebook or LinkedIn page.  That is not correct. The reason you have a Facebook or LinkedIn page is to drive traffic to your website and business so that they will become new customers!

If you are posting engaging, useful and even entertaining content, people will click on the content and follow the page.  Since people are clicking on your content and following your page for your regular content, when you post promotional content, such as links to your website, promotional offers, etc.  your followers will click on those as well! This is all helpful for SEO (Search Engine Optimization).  When people go to search for a product or service, you want your website to be one of the first ones that appear in a search.  Having active, engaging social media pages is a great way to optimize your company’s presence on the internet, so that when people search for your product or service, your company appears!

Your competition is already connected

Why should you have a Facebook or LinkedIn business page? Because your competition already does. Ideally, companies want to stay ahead of their competition. But if your company does not have at least one or two active social media sites, you are not leading the charge, you are playing catch up. Your competition already has a social media presence, and is actively using those social media outlets to engage current customers and to attract new clients.   You do not want your lack of something to be the cause of your competition getting the customers that should be yours.  Creating and maintaining an active social media presence is essential in today’s competitive global market.

Stay connected with your customers regularly

Many people who are on Facebook and LinkedIn every day.  Giving them daily updates would be overwhelming for you to manage, but having regular updates, perhaps once a week, will keep them coming back to your social media pages.  Your content gives the customers a reason to come to those pages and stay connected with you and your company,

There are many reasons why should you have a Facebook or LinkedIn business page, and why you should maintain a regular social media presence.  Posting on Facebook and LinkedIn at least once or twice a month is an essential first step in attracting new customers.  Posts can be pictures from a company event, pictures of your products in action, a newspaper article about your company, products, employees or services.  It can be informative articles about how your current products are being used, or announcements about new products and services about to hit the market. The possibilities are endless!

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