In this article we explore the contrasting approaches of minimalism, maximalism, and non-threatening branding. While minimalism can offer simplicity and functionality, it risks feeling sterile and failing to create excitement. Maximalism, with its bold and attention-grabbing elements, stands out but may lead to sensory overload. How to create differentiation in ecommerce branding to avoid being lost among similar-looking competitors, or the “Sea of Sameness”?

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