SEO, or Search Engine Optimization, seems to be all the rage these days. Simply put, SEO is making your website easier to find during a web search for your product or service. But why, you may ask, do I need to invest money in an SEO campaign? I have a beautiful website just loaded with wonderful products and services.
I would argue that you don’t need to invest in an SEO campaign. That makes it sound like SEO is a one-off, get to a destination and you’re done kind of a deal. It’s not. We suggest that you make SEO just part of your ongoing, regular budget for marketing/advertising budget. It’s that important.
Let me explain why SEO is so important. My explanation has to do with this tree. 
During the pandemic in 2020, I was driving around one day with no one else around. It was late spring, so when I passed an empty parking lot, I noticed this beautiful tree, it’s branches heavy with perfumed blossoms, growing on a traffic island. There was no one around, the lot was empty, as were the several other parking lots in the surrounding area. I was the only one in sight, and here was this beautiful tree, just waiting for someone to come by and admire.
Your website, without SEO, is a lot like this tree. You can make it look beautiful, you can have the latest graphics and incorporate the most exotic functionality, but at the end of the day, you want people to come visit your website. It almost doesn’t matter how pretty it looks, or how modern your website is, if no one is coming by to see it, it’s like getting all dressed up for a date, then sitting by yourself, in the dark watching Netflix and cold popcorn. Ok, that might be a little much, but you get the idea.
Search Engine Optimization helps people know your website is there. SEO makes it easy for people to find you in internet searches. An ongoing SEO campaign might include making your website faster, linking your website to other websites with authority in your field, or even creating and posting new, original content to your website.
It is always wise to remember that SEO takes time, and steady effort. Imagine if you wanted people to find this tree. Maybe you put some fliers out by the road, or even a sign pointing to the tree. Some people might go looking for it and find it. But after a while, the wind takes the sign down, and the fliers blow away. People remember there was a beautiful tree around here somewhere, but don’t remember how to find it exactly. SEO keeps your website viable, out there, easy to find and ready to show up on SERP (Search Engine Results Page) every time someone is looking for your business.
We don’t see Search Engine Optimization as a cost. It is an investment into you, your business and your website. You have spent so much time, effort and money into building all of this. Your business, your website need to be found by the world. You worked too hard for it not to.This is why you need to do SEO.
We can help with all of this! We are SEO experts! Call us, let’s begin!
