At 212 Creative, LLC, as one of the best Michigan web design companies, we are always staying current on emerging trends. Just about everyone by now has heard about ChatGPT. Using AI to create content sounds like an efficient , easy and fast way to get content out for your website. And why not? We are taking the stance of cautious optimism when considering using AI to create content. It looks like AI is here, and here to stay, so we are embracing this new tool and finding ways to use it that are ethical and do not get us penalized by search engines like Google.
In this article, we’ll explore whether or not using ChatGPT to write content will result in a Google penalty, and what website owners can do to ensure that their use of AI-powered writing tools is compliant with Google’s guidelines.
What is ChatGPT?
To make sure we’re all on the same page, let’s briefly go over what ChatGPT is and how it works. ChatGPT is powered by AI (Artificial Intelligence) and it uses deep learning algorithms to generate natural language text that mimics human writing. ChatGPT can produce a variety of written content, including articles, blog posts and social media posts, and has access to enormous amounts of data..
The tool is designed to be user-friendly and accessible, so even if you don’t have any coding or technical knowledge, you can create high-quality written content quickly and easily. Users simply input a prompt or topic, and ChatGPT generates a complete article or post in a matter of seconds. There is a free version, and a more comprehensive version that you have to have a paid subscription for to use.
The Benefits of Using ChatGPT
Using ChatGPT to create content offers several benefits for website owners. It saves you enormous amounts of time that you can use in other areas of your business. Using ChatGPT will allow you to create useful, relevant content on many topics, even topics in which you may not be an expert.
At 212 Creative, LLC, as one of the best Michigan web design companies, we use ChatGPT to create content that helps website owners to stay ahead of the curve when it comes to the latest trends in content creation. With AI-powered writing tools like ChatGPT becoming increasingly popular, website owners who embrace this technology early on will be well-positioned to stay ahead of the competition.
The Risks of Using ChatGPT
Despite the many benefits of using ChatGPT to create content, there are also some risks to consider. Perhaps the most significant of these risks is the possibility that Google will penalized your website if you use AI to create content.
Google’s guidelines for webmasters state that all content should be original, high-quality, and relevant to the topic of the website. It kind of goes without saying, but even if you are not using automated tools to generate content, if you are putting out low-quality, irrelevant, or plagiarized content, you may be penalized by Google’s algorithms, and get lower rankings.
Although it may in the future, currently Google does not specifically address the use of ChatGPT in their guidelines for webmasters. They do have some general guidance on creating high-quality content that is original and relevant to the topic of the website.
Google’s guidelines state that websites should create content that provides value to users, rather than just being created for the sake of ranking in search results. They also emphasize the importance of creating content that is unique and original, and that is not copied from other sources. Therefore, if you are thinking of using ChatGPT or some other AI tool to pump out a lot of content, fast, don’t do it. That is the quickest way to get penalized by Google.
Based on these guidelines, it’s important for website owners to use ChatGPT in a responsible and ethical manner. This includes using the tool to supplement human writing, rather than as a replacement for it, and ensuring that the content generated by ChatGPT is relevant, original, and provides value to users.
So, it seems like Google doesn’t mind AI-generated content, as long as it is relevant and useful to the end-users. There is so much content out there on the web that unless the content is useful, you just won’t get that many people reading your content anyway. In addition to making the content useful and relevant to your readers, make sure that the content is optimized for SEO, using the proper keywords.
How to Use Chat GPT without incurring a Google Penalty
If you think you may want to try out ChatGPT to write content for your website, here are a few things we keep in mind at 212 Creative, LLC, one of the best Michigan web design companies.
- Use ChatGPT as a starting point, not a total replacement for human writers.
ChatGPT should be used as a tool to supplement human writers, not as a replacement for them. While ChatGPT can help to create content quickly and easily, it’s important to have a human writer review and edit the content before it’s published. Google likes original, useful and relevant content.
- Optimize the content for search engines.
As we stated earlier, don’t just blindly post whatever content ChatGPT generates. Take your time and go through each article to optimize the content for the specific keywords you are using in your SEO campaign.
- Avoid plagiarism
Plagiarism is a serious issue that can result in a penalty from Google. When using ChatGPT, it’s important to ensure that the content generated is original and not copied from other sources. You can use plagiarism detection tools like Copyscape or Grammarly to ensure that the content you generate is original and free from plagiarism.
In summary, trying to avoid AI programs such as ChatGPT doesn’t sound wise. AI is here to stay, so we need to learn to use it ethically and responsibly as a tool to generate useful and relevant content that will be of use to our clients. Good luck, have fun, and if you are looking for a website, graphic design, creative content writing or outstanding staff development, think of 212 Creative, LLC, one of the best Michigan web design companies. Call us. Let’s begin.