All SEO campaigns use, or will use, AI. Artificial Intelligence (AI) text generation tools have made significant strides in recent years. From writing blog posts to creating product descriptions, AI can generate content at scale with impressive fluency. However, while AI is great at producing coherent text quickly, its output can often lack the nuance, warmth, and depth that define human writing. If you’re using AI-generated content but want it to sound more human, a few key strategies can help you transform robotic text into more natural, engaging prose. Here’s how you can rewrite AI text so it resonates with your readers on a more personal level.
1. Inject Personality and Tone
One of the most noticeable differences between AI-generated text and human writing is the lack of personality. AI tools creating content for SEO often produce content that is technically correct but devoid of warmth or distinct voice. To rewrite AI text so that it sounds more human, you’ll need to inject a conversational tone and personality. This can be achieved by:
- Adopting a conversational style: Use contractions (like “you’re” instead of “you are”), sentence fragments, and rhetorical questions to make the text sound more like a natural conversation.
- Adjusting the tone to match your audience: If you’re writing for a casual blog, keep the language light, informal, and friendly. If you’re aiming for a more professional tone, keep the writing clear, concise, and authoritative—but still human.
- Just say it! If you are stuck with trying to rewrite an obviously clumsy AI paragraph, try just saying it out loud. How would you say what the AI has written in plain, regular human language? Say it, then write it down like you said it. That usually works!
For example, if AI-generated text says:
“Artificial Intelligence has become more prevalent in many industries.”
You could rewrite it as:
“You’ve probably noticed how AI is showing up everywhere these days, from your smartphone’s voice assistant to your favorite online store.”
This shift adds a personal touch and makes the content feel more engaging.
2. Focus on Sentence Variety and Pacing
AI often generates text that’s monotonous in structure, with a similar length or rhythm to each sentence. That will not work well for SEO. Human writers, on the other hand, naturally vary their sentence lengths and structures to create more dynamic and interesting writing. Here’s how you can make sure the AI’s output doesn’t sound robotic:
- Mix up sentence length: Use a combination of short, punchy sentences and longer, more descriptive ones. This helps create a rhythm that feels natural and keeps the reader engaged.
- Break up long, complex sentences: AI sometimes produces sentences that are overly long or convoluted. Don’t hesitate to simplify these for clarity. Break long sentences into two or more sentences.
- Incorporate transitions and connectors: Words like “but,” “however,” “so,” and “because” can make your writing feel more fluid and natural, like a conversation rather than a list of facts.
For instance, if the AI-generated text is:
“The company uses Artificial Intelligence to streamline its operations and improve efficiency, which leads to cost savings.”
You might rewrite it to:
“Sure, the company uses AI to streamline operations. But what does that really mean? For starters, it helps cut costs while making everything run more smoothly.”
By breaking the information into shorter sentences, you create a more engaging flow.
3. For best seo results: Tell Stories!
AI can generate facts, but it struggles to incorporate genuine emotion or personal experience. To maximize SEO results, rewriting AI text to include feelings, empathy, or personal anecdotes will make the content feel much more relatable and human.
For example, AI might write:
For example, if the AI output is:
“Many people find it difficult to manage their time efficiently.”
You could rewrite it as:
“Yup, I spilled coffee on my work reports again this morning because I was in a hurry because I woke up late because I was tired because I stayed up late getting the dang reports done. Argh!”
That sounds way more human!
This shift taps into a shared human experience, which makes the writing feel more personal and engaging.
4. Fine-Tune Word Choice and Eliminate Repetition
Did you know that those reCAPTCHA security tests you have to do sometimes, like the “Select all of the squares with pictures of stop lights” kind of test actually checks to see how quickly and efficiently you choose the squares? If you are a computer, the line from one square to another is instantaneous and a perfectly straight line. A choice made by a human using a mouse is meandering, not straight and takes a little bit of time. AI-generated text is kind of the same. AO can often suffer from repetitive phrasing or bland vocabulary. Humans, on the other hand, naturally add variety to their writing to keep readers interested. As you rewrite AI text, look out for these two common problems:
- Repetitive words and phrases: AI might repeat certain words or phrases too often. Be sure to use synonyms or restructure sentences to avoid redundancy.
- Generic language: AI often opts for the most common or “safe” word choices. Adding more specific, vivid language can make your text stand out.
If the AI-generated text says:
“The company offers a wide range of services to meet customer needs. These services are designed to improve customer satisfaction.”
You could rewrite it as:
“From consulting to customer support, the company offers a full suite of services that are crafted to not only meet but exceed customer expectations.”
This version is more dynamic, with varied word choice and less repetition.
5. Show, Don’t Tell
One of the hallmarks of good writing is the principle of “show, don’t tell.” While AI-generated content tends to tell the reader what’s happening or being discussed, human writers often paint a picture that allows the reader to infer meaning. This technique makes the text more engaging and less dry.
For example, if AI says:
“The new software is very easy to use.”
You could rewrite it as:
“With its intuitive design and simple navigation, even first-time users will feel like pros after just a few minutes.”
This paints a more vivid picture of the software’s usability, making it easier for the reader to visualize.
There are lots of free tools out there that will automatically rewrite AI text to make it more human. Check this one out by Ahrefs. We’re not recommending them, we prefer to do it the old fashioned way, but hey, investigate a little!
Conclusion
AI is an incredible tool and is here to stay. We don’t think you need to avoid it, rather, embrace it and maybe even find some fun and unusual ways to use it! So learning the skill of rewriting AI-generated content to make it sound human is worth the effort. It may involve more than just a quick edit. It will probably require careful reading, some creativity on your part to inject personality, add emotional depth and varying sentence structures. By taking the time to personalize AI text with these techniques, you can produce content that’s engaging, relatable, and authentically human.For all of your SEO needs, check us out at 212creative.com. We are experts in local and broad search. Call us. Let’s begin!
