SEO isn’t dying. It’s splitting. Traditional search (Google/Bing) is still massive, but a growing slice of discovery is happening through AI-powered experiences: ChatGPT-style chat, Perplexity, Copilot, Gemini, and Google’s own AI summaries. That shift changes what...
If your business website was built more than a couple of years ago, you’re likely missing out on performance, SEO, and design capabilities that directly affect how customers find and experience your brand online. With the official release of Divi 5, Elegant Themes’...
When it comes to building business websites, most companies today rely on WordPress—the most popular website platform in the world. Think of WordPress as the foundation of a house: it gives you the structure, rooms, and basic framework. But the way that house looks,...
Don’t panic, but by this time In 2025, you should be at least aware of Google AI overviews. If your website isn't optimized for Google’s AI Overviews, you're behind this very important trend that will not be going away. Google AI Overviews are AI-generated...
If you’ve been relying on SEO to drive traffic to your website, brace yourself: the game is shifting. Google’s new AI Overviews (formerly Search Generative Experience or SGE) are rewriting the rules of engagement. Launched in the U.S. in May 2024 and built on Google’s...
In the world of improv comedy, there’s a foundational rule that can transform not just scenes on a stage, but also meetings in a boardroom, brainstorming sessions, company cultures and quite frankly, your life. That rule? It's called “Yes...and.” Coined and...
I get it. Here is an article by someone who designs websites for a living, giving you advice on when it’s time to redesign your website. Sounds sketchy! Like my mom used to say, “You don’t ask a butcher if it’s time to become a vegetarian”. The good news...
Can you imagine what you would think about a doctor that was still using leaches, blood letting and sulfa drugs? You would probably think that they were way out of touch and maybe a little nuts. Just like every year there are advances in medicine, there are advances...
When it comes to building fast, flexible websites, every second counts — especially in a mobile-first world. At 212 Creative, we put Divi 5 (Alpha) and Bricks 1.12.4 to the test in a real-world build-off using identical page designs. No caching. No optimization. Just...
Oh boy, Robots.txt file. Just the name sounds future-y and scary. Read on though, it’s not that bad! And, dare I say, kind of interesting! Learning about and properly using Robots.txt files can boost your website’s SEO and protect your...
Digital marketing has transformed dramatically over the past few decades—but some things still haven’t changed. If you’ve been in business a while, you’ve seen how today’s digital tools look nothing like they did 10 or 15 years ago. Yet beneath all the new tech, the...
The goal of an SEO agency like 212 Creative, LLC is to get your website ranking higher than your competitors on search engines is essential for increasing visibility and driving organic traffic. There are lots of great articles about how to DIY your own SEO. This...
As a web design company, we know SEO! We want to demystify the SEO process, and maybe even give ideas for business owners to be able to improve their own search results. It's all about getting that phone to ring and getting new clients. Small business owners know that...
As web designers in Troy, Michigan, at 212 Creative, LLC, we are curious about all things concerning web design, including obscure, weird latin phrases that are used all the time in web design. Latin is still used today. For example, I have a family motto. It’s in...
As an SEO agency, at 212 Creative, LLC we are excited to share insights on how SEO is changing with the rise of AI and voice search. The digital landscape continues to evolve, small businesses who want to show up in internet searches have to be aware of AI and voice...
