If you are interested in keeping your business competitive, you should definitely look for an SEO company near me that can create animations. As one of the top SEO companies in Michigan, we are constantly monitoring SEO trends, and this one is right at the top. Using animations, especially explainer videos, as part of your website and your marketing campaign just makes sense, and is surprisingly affordable. Here are a few statistics to make you jump up and call for an animation quote: Did you know that right now, almost 65% of businesses utilize animation as a part of their marketing strategies? Why do an animation, you may ask? Because 40% of consumers prefer to watch an animated explainer video rather than read text and fully 80% of users are more likely to watch an entire video from your company if it is animated.
When the rubber meets the road, you want to have more traffic to your website, and you want that traffic to generate more leads. Well, according to a recent survey, 78% of businesses got more traffic to their website after they added animations. An astonishing 83% of websites with animations generated new leads with video content, and 44% of users increased their sales, and they would be more likely to buy a product after watching a video about the product. As a business owner myself, I don’t really need to know any more. If a small investment of adding a short explainer video to my website may have that much potential, I’m ready to explore this option.
We don’t think you have to be excessive. Having an explainer video on your landing page has been shown to increase conversions about 80%. This seems like an easy train to get on, as ⅓ of all time people spend on the internet (which is a lot) is spent watching videos. That is how the world takes in information these days.
There are many advantages to having an animated explainer video on your website.
- Increased Engagement:
Animations can capture the audience’s attention and make complex concepts more accessible and entertaining. Engaged customers are more likely to stay on your website, watch your videos, and interact with your content.
- Improved Communication:
Animations can effectively convey messages and information in a visual and easily understandable way. Whether it’s explaining a product or demonstrating a process, animations can simplify complex ideas and improve communication with customers, clients, and employees.
- Brand Identity and Recognition:
Custom animations can reinforce your brand identity by incorporating your brand’s unique visual elements, such as color palette, fonts and logos. An SEO company near me would tell you that consistent animations across your marketing materials can help increase brand recognition and build a stronger brand presence.
- Emotional Connection:
Animations can evoke emotions and create a personal connection with your audience. They can tell compelling stories and add a human touch to your business, making it easier for customers to relate to your brand.
- Enhanced User Experience:
Interactive animations on websites and mobile apps can improve user experience and make navigation more intuitive and enjoyable. Animations can provide feedback, guide users, and make interactions more satisfying.
- Attention-Grabbing Marketing:
Animated advertisements and promotional materials tend to stand out in a sea of static content. They can attract attention on social media, in email campaigns, and on websites, increasing the chances of driving more traffic and conversions.
- Product Demonstrations:
Animations can demonstrate the functionality and features of products in a visually engaging manner. This is particularly useful for tech products and other items with intricate workings that may not be easy to show through traditional means.
In many cases, animations can be more cost-effective than live-action videos. Creating animated content might require fewer resources, especially when it comes to logistics, location, and actors.
Animations can be used in various marketing channels and formats, from social media posts and website banners to explainer videos and presentations. Their adaptability makes them suitable for different purposes within your marketing strategy.
- Competitive Advantage:
Implementing animations in your business strategy can set you apart from competitors who may not be utilizing this creative and engaging medium effectively.
Remember to align your animation style with your brand identity and target audience. Consistency is key to building brand recognition and loyalty. Using animation in marketing can help you stand out from your competitors and create a memorable experience for your customers. If you are thinking about animation, and your looking for SEO company near me, check us out at 212 creative.com. Call us. Let’s begin.