As an SEO agency, at 212 Creative, LLC we are excited to share insights on how SEO is changing with the rise of AI and voice search. The digital landscape continues to evolve, small businesses who want to show up in internet searches have to be aware of AI and voice search. More and more people are using voice search to look for the goods and services they need, or using AI, like Chat GPT, Perplexity or Claude. Small business owners need to adapt their strategies to stay visible in this new era of search. But never fear, we keep on top of all of these trends, and have done the homework for you. Together, let’s explore the impact of these technologies and provide actionable steps to ensure your business remains competitive.
The Changing Face of SEO: AI and Voice Search
As we mentioned, the way people search for information online is undergoing a significant transformation. By 2024, over half of all online searches are expected to be conducted via voice commands. This shift is driven by the increasing prevalence of smart speakers, virtual assistants, and AI-powered devices in our daily lives. Personally, I don’t go anywhere without my IPhone, and often carry it from room to room in my house!
The Rise of Voice Search
Voice search is not just a passing trend; it’s becoming an integral part of how users interact with the internet. Unlike traditional text-based searches, voice queries tend to be longer, more conversational, are often phrased in the form of questions and use more pronouns. This change in user behavior requires a fresh approach to SEO strategies. We will give you some practical steps to take.
AI’s Role in Search
Artificial Intelligence is reshaping the search landscape by enhancing the understanding of user intent and delivering more personalized results. AI algorithms can analyze complex patterns in search behavior, helping to match users with the most relevant content. Have you ever searched for something, and similar, or related items are offered up in the search? For example, maybe you are looking for inexpensive flights to Orlando for a family vacation, and the search also gives you theme park deals and local hotel suggestions? That’s AI at work.
Practical Steps for Small Business Owners
There are many ways that you can help your own SEO efforts, but with the growing complexity of SEO, we suggest you explore an SEO agency (like 212 Creative, LLC!) to help you with your SEO campaign. To help small business owners navigate this evolving landscape, here are three actionable steps to optimize for AI and voice search:
1. Optimize for Conversational Keywords
Process: Conduct keyword research focusing on long-tail, question-based, and conversational phrases.
Reasoning: Voice searches typically use natural language patterns. By incorporating these types of keywords into your content, you increase the likelihood of matching voice queries.
Action Items:
- Use keyword research tools to identify long-tail keywords relevant to your business.
- Create an FAQ section on your website addressing common voice search queries.
- Incorporate conversational phrases throughout your content, mirroring how people speak.
2. Focus on Local SEO
Process: Enhance your local search presence by optimizing for “near me” searches and local intent.
Reasoning: Many voice searches have local intent, with users often looking for nearby businesses or services.
Action Items:
- Claim and optimize your Google My Business listing.
- Ensure your business name, address, and phone number (NAP) are consistent across all online platforms.
- Create location-specific content and landing pages.
- Encourage and respond to customer reviews.
3. Optimize for Featured Snippets
Process: Structure your content to increase chances of appearing in featured snippets.
Reasoning: Voice assistants often pull information from featured snippets to answer user queries directly.
Action Items:
- Identify common questions in your industry and provide clear, concise answers.
- Use header tags (H1, H2, H3) to structure your content logically.
- Implement schema markup to help search engines understand your content better.
- Create listicles, how-to guides, and definition-style content that directly answers user questions.
The Importance of Technical SEO
While focusing on content is crucial, don’t neglect the technical aspects of SEO. Here are additional considerations:
- Mobile Optimization: Ensure your website is fully responsive and mobile-friendly, as many voice searches occur on mobile devices.
- Page Speed: Improve your site’s loading speed, as this is a crucial ranking factor for both traditional and voice searches. You can check your page speed for free with tools like Gtmetrix.com.
- Structured Data: Implement schema markup to provide context to search engines about your content.
Embracing AI for Content Creation and Optimization
AI tools can be valuable allies in your SEO efforts. Consider using AI-powered tools for:
- Content generation and ideation
- Keyword research and trend analysis
- Predictive analytics for user behavior
We all know about ChatGPT, but you should check out the free versions of Claude and Perplexity as well.
The Future of Search: Visual and Multimodal
Because we are an SEO Agency, we constantly look ahead to see what is coming up next on the horizon. It’s important to note that the future of search may soon extend beyond voice. Visual search and multimodal interactions (combining voice, text, and images) are on the horizon. At 212 Creative, LLC, we will do our best to stay informed about these developments and pass along what we learn!b
Conclusion
The AI voice search revolution is reshaping the SEO landscape, presenting both challenges and opportunities for small businesses. By focusing on conversational content, local optimization, and featured snippets, while maintaining strong technical SEO practices, you can position your business to thrive in this new era of search.
Remember, the key to success in this evolving digital landscape is adaptability. By yourself or in conjunction with an SEO agency, regularly review and update your SEO strategies to align with the latest trends and technologies. By staying proactive and embracing these changes, you can ensure that your business remains visible and competitive in the age of AI and voice search.If you would like a free website analysis and dialogue about your business SEO campaign, Call us. Let’s begin. 212creative.com. (586) 210-5125