We recommend that every business, no matter how large or how small, has a professionally created complete branding package. I know what you’re thinking: we are in the business of creating branding for companies, of course I would say that! As my mom used to say “Never ask a barber if you need a haircut”! Yes, full disclosure, our company, 212 Creative, LLC is a creative agency and we do the works: Custom websites, SEO and of course, complete branding packages. But even if we weren’t in the branding business, we would still be trying to convince you of getting one. Branding packages are relatively inexpensive, and in this world of social media and online marketing, having a recognizable brand that is consistent, and reflects your values, image and even tells your story a little, is indispensable. By the way, just so you know, a complete branding package includes three things:
- A bespoke logo
- Color palette
- Font pairings.
Why You Need a Complete Branding Package
Let’s talk just about Google for a moment. At last count, there are 5.9 million searches per minute conducted worldwide using google. That equates to roughly 8.5 billion searches per day. Or 3.1 trillion searches per year. How can you have your business stand out from the crowd? In a recent survey by Google, more than 50% of shoppers say they use Google to discover or find a new brand. In today’s fast-paced and highly competitive business landscape, standing out from the crowd is essential for success. Amidst the sea of competitors, your brand is what sets you apart and leaves a lasting impression on your audience. This is where a comprehensive branding package comes into play, serving as the cornerstone of your business identity and growth strategy.
Here are some other reasons you need comprehensive branding:
Crafting a Distinctive Identity
Your brand is much more than just a logo or a catchy slogan. It encompasses the values, personality, and essence of your business. A well-designed branding package helps articulate these elements cohesively, ensuring that every aspect of your brand – from your website to your social media presence – reflects your unique identity.
For example, Coca Cola has one of the most recognizable brands in the world. From the distinctive red to the old-fashioned filigree font, you don’t even need to read English to know what this represents. Does it evoke images of the satisfaction of quenching your thirst, or hot summer days spent with friends? If it does, it’s doing the other thing that brands do. They act like a net, capturing the emotions that you have connected to the brand. And emotions sell.
Building Trust and Credibility
When I was a kid, advertisements were void of any real emotion. “7 out of 10 dentists use Crest Toothpaste” style of advertising was the norm. Then, because they stayed abreast of current neuroscience research findings, advertisers discovered the powerful connection between emotions and memory. Now in advertisements you see vivid images of a truck, a girl, a cowboy, all to sell….beer! No statistics, just trying to connect good feelings, emotions, memories and desires to the brand. The brand that is subtly imprinted on you by the consistent use of their logo, fonts and colors.
Brand = emotional connection
Brand = emotional connection
over and over…
Consistency is key in building trust with your audience. A professionally crafted branding package ensures that your messaging, visuals, and overall brand experience remain consistent across all touchpoints. This consistency breeds familiarity and trust, making your business more memorable and credible in the eyes of your customers.
Attracting Your Ideal Audience
In a crowded marketplace, attracting the right audience is paramount. Your branding package serves as a magnet, drawing in those who resonate with your brand values and aesthetic. By clearly defining your target demographic and tailoring your branding accordingly, you can attract and retain loyal customers who align with your vision.
For example, this is our logo for 212 Creative, LLC. What message are we sending with our logo, font and colors?
What we were going for was a look that was modern, contemporary and innovative. What do you think? Did we succeed? Because what you think is all-important. The brand really lives in the mind of the consumer. We are impeccable using our brand’s logo, color and font pairings in all of our marketing, communication–everything we do. We do that so our clients, and future clients, can connect our brand with innovation, contemporary design, and quality.
Setting the Tone for Growth
As your business expands, having a strong branding package in place becomes even more crucial. As you continue to add new products, services, and marketing campaigns. The consistent use of the elements of your brand have built a strong foundation from which to build upon. Whether you’re launching a new line of products or entering new markets, your branding package ensures a seamless transition while maintaining brand coherence and integrity.
Standing Out in a Crowded Market
As was stated before, in today’s digital age, consumers are bombarded with countless choices at every turn. A well-created and consistently applied branding package cuts through the noise, capturing attention and leaving a memorable impression. Whether it’s through bold visuals, compelling storytelling, or innovative marketing strategies, your brand can rise above the competition and carve out its own niche in the market.
Boosting Brand Loyalty and Advocacy
A strong brand fosters loyalty among customers who feel a genuine connection to your business. By genuine connection, I mean they have attached strong positive emotions to your brand, and just seeing your logo will trigger those good feelings.
By consistently delivering on your brand promise and providing exceptional experiences, you can turn satisfied customers into brand advocates who enthusiastically recommend your products or services to others. This word-of-mouth marketing is invaluable in driving organic growth and expanding your customer base.
Conclusion
In conclusion, investing in a comprehensive branding package is not just an option; it’s a necessity for businesses looking to thrive in today’s competitive landscape. From establishing a distinctive identity to fostering trust and loyalty among customers, your brand is the heartbeat of your business. By prioritizing branding and creating a cohesive package that resonates with your audience, you can unlock new opportunities for growth and success.
If you are interested in exploring the idea of a complete branding package, check us out at 212creative.com for a free consultation. Give us a call. Let’s begin!
