Case Study: Recovering 60% Lost Revenue After a Domain Change Client: E-commerce Automotive Parts Retailer Platform: WooCommerce Services Provided: Google Ads Strategy, Merchant Center Troubleshooting, Conversion Optimization Consulting The Situation In late fall,...
SEO isn’t dying. It’s splitting. Traditional search (Google/Bing) is still massive, but a growing slice of discovery is happening through AI-powered experiences: ChatGPT-style chat, Perplexity, Copilot, Gemini, and Google’s own AI summaries. That shift changes what...
Don’t panic, but by this time In 2025, you should be at least aware of Google AI overviews. If your website isn't optimized for Google’s AI Overviews, you're behind this very important trend that will not be going away. Google AI Overviews are AI-generated...
If you’ve been relying on SEO to drive traffic to your website, brace yourself: the game is shifting. Google’s new AI Overviews (formerly Search Generative Experience or SGE) are rewriting the rules of engagement. Launched in the U.S. in May 2024 and built on Google’s...
Oh boy, Robots.txt file. Just the name sounds future-y and scary. Read on though, it’s not that bad! And, dare I say, kind of interesting! Learning about and properly using Robots.txt files can boost your website’s SEO and protect your...
Digital marketing has transformed dramatically over the past few decades—but some things still haven’t changed. If you’ve been in business a while, you’ve seen how today’s digital tools look nothing like they did 10 or 15 years ago. Yet beneath all the new tech, the...
The goal of an SEO agency like 212 Creative, LLC is to get your website ranking higher than your competitors on search engines is essential for increasing visibility and driving organic traffic. There are lots of great articles about how to DIY your own SEO. This...
As a web design company, we know SEO! We want to demystify the SEO process, and maybe even give ideas for business owners to be able to improve their own search results. It's all about getting that phone to ring and getting new clients. Small business owners know that...
As an SEO agency, at 212 Creative, LLC we are excited to share insights on how SEO is changing with the rise of AI and voice search. The digital landscape continues to evolve, small businesses who want to show up in internet searches have to be aware of AI and voice...
All SEO campaigns use, or will use, AI. Artificial Intelligence (AI) text generation tools have made significant strides in recent years. From writing blog posts to creating product descriptions, AI can generate content at scale with impressive fluency. However, while...
When I first was lucky enough to get the job of writing blog articles for an SEO company near me; 212 Creative, LLC, I didn’t know anything. I didn’t even know what a featured image was, much less how to find one, crop it, size it, optimize it and upload it! HA! If...
As a thriving SEO company near me in Troy, Michigan, a question I often get from small business owners is, "Can I handle doing my own SEO?" The short answer is yes, absolutely. The longer answer is, well, it’s kind of like cutting your own hair. Some of it is easy,...
Web design: At 212 Creative, LLC we pride ourselves in our ability to design and develop beautiful, contemporary websites. We also have an excellent SEO track record, and have helped many companies get their phone ringing off the hook. Only in the last year have we...
Very few things evoke feeling the way color does. It is a daunting task to choose a professional color palette to represent your brand. At 212 Creative, we have the expertise to set you up with a palette that brings power to your brand. Here is a peek inside the process, and a few guiding factors we use to build palettes.
https://youtu.be/Sv6HXHQW-9o As part of the dynamic team at the best SEO company near me, staying ahead of the curve is not just a commitment; it's a necessity. In the rapidly evolving world of digital marketing, our ongoing research has unearthed trends that are set...
