The Challenge
According to generation marketing expert Dr. Alexis Abramson, there are currently over 100 million adults in the United States over the age of 50 – the last of the baby boomers turned 50 in 2014. Also, the 50+ population has 2.4 trillion in annual income, which accounts for over 42% of all after-tax income in the United States. With more and more of the population of the United States become a larger and larger percent of the whole population, there are solutions needed for the long-term care of our elderly. Enter LTCR Plus. The people behind this project truly can see the future. They needed us to create a website that would quickly look at all options for insuring long-term care.
Our Solution
Our developers were more excited than usual about this project. They knew from the initial meeting that there would need to be a lot of custom coding for this project. Few things get a developer more excited and motivated than the prospect of creating something brand new, helpful and functional for the world.
We designed the look and feel of the brand, created their logo and carefully chose fonts and color palate for their brand. We created custom plugins to handle the kind of calculations that would be needed to meet the clients requirements.
Website Home Page
the Results
You really should visit their website. The entire brand looks great and portrays the look and feel that we wanted. All of the custom work we did works flawlessly and most importantly, the client was thrilled.
