The Challenge
212 Creative partnered with Dr. Brittany Staples to develop a digital presence that reflects the heart of her practice: compassionate care supported by expertise in foot and ankle health. Our goal was to design a website that feels approachable, trustworthy, and effortless for patients to navigate and a space where information is clear, appointments are easy to book, and patients feel cared for from the moment they land on the homepage.
From the start, we focused on shaping content and visuals that communicate warmth and professionalism. We kept the copy concise and patient-friendly, ensuring complex medical information is accessible and not overwhelming. A balanced mix of white space, calming colors, and clear typography helps reinforce a sense of comfort and clarity, which is an essential part of building trust in a medical setting.
Guiding Users Through a Seamless Journey
Our UX strategy emphasized simplicity:
Consistent, clear calls-to-action for booking and contacting the office
A navigation structure that guides patients step-by-step
Visual cues that highlight key information without distraction
Every design choice was made to reduce friction and increase patient confidence—reflecting how Dr. Staples practices medicine.
Presenting Expertise with Approachability
Even though Dr. Staples offers a broad spectrum of foot and ankle services, we focused on presenting this information in an approachable way. Each service category is introduced with straightforward language and supported by visuals that create a quick understanding of what patients can expect.
Our aim wasn’t to overwhelm with details but to reassure visitors that they’re in the right place — and that expert care is easily within reach.
The Result
The final product blends a calm, modern aesthetic with an intuitive content structure tailored to patient needs. The site serves as a digital extension of Dr. Staples herself: confident, compassionate, and deeply committed to patient well-being.
Through thoughtful design and carefully curated content, 212 Creative helped her practice present its message with clarity and heart.
