How to create Facebook posts for business. Creating social media posts can be a daunting task if you’ve never done it before. Once you start posting, you may come across another obstacle: What do I post next? You can’t keep posting the same thing week after week and...
What is the difference between Keywords and Anchor Text? If you are asking this question, you probably are learning about SEO (Search Engine Optimization). If you are just getting into the SEO game, then you know that the reason for doing SEO is to have...
Lead measures and lag measures? What exactly are they, and how can they help my business? In business there seems to be a never-ending discussion about data. Which metrics are important? Should you get data on every part of the marketing funnel? Once you collect the...
We have all lived through many months of a global pandemic. Many of us have had to work from home, isolated much of each day. Learning new skills to survive has become the norm. After months of chronic stress, I have to ask: are you ok? Do you feel burned out? How...
If you are reading this article, you probably have a website for your company that you paid a professional to develop. You are proud of the website, visit it often, and you love it. There are two more layers of love to give to your company that we would like you to...
Can you learn to be more creative? Of course you can! There are many well-researched, well-used techniques for being creative and generating creative ideas. The most popular one is probably brainstorming. Brainstorming is pretty simple. You present a problem or...
Hello, it’s your old pal Uncle URL here to ask the questions you may not want to ask, because it seems like everyone else already knows the answer! Don’t worry, I’ll ask for you! Today’s question is all about WordPress. Anytime someone mentions a website, they say...
Giving effective employee feedback can be a challenge. The employee evaluation is complete. Now it’s time to give feedback. Telling someone what they did well is the easy part. Giving constructive feedback on what they could improve upon can be a sticky wicket. How...
Zoom fatigue. Is this a real thing? Have you heard of it? Even if you haven’t heard of it, you have probably experienced it during a video conference call. That feeling that you have had enough of video conferencing? After a while of sitting through yet another...
Emerging tech trends: At 212 Creative, LLC we have our fingers on the pulse of the next innovations in technology. A few we are watching carefully are Voice User Interface (VUI), Touchless Gesture Control (TGC), the entire area of Artificial Intelligence (AI), and...
How to write an effective call to action. What is a Call to Action, or CTA? It can be a button or a hyperlink on your website or blog article that will tell people what to do, and hopefully motivate them to do it! In the simplest sense, a Call to Action consists of a...
How to spot a fake email. When it comes to the cybersecurity of your company, you cannot be too careful in this day and age. There are automated bots that are trying to get into your system 24 hours a day, 365 days a year. The weakest link in any cybersecurity system...
What is a DNS Record? This article will briefly explain what a DNS Record is, how many types of DNS Records there are, and why you would ever need to know or care! The DNS stands for “Domain Name Server”. What does that mean? What’s in a name? A name can be humorous,...
How do you get human beings to agree with each other? It is a universal truth that every organization at some point has to get people to agree on something. It may be getting support on a new initiative, deciding on a list of options for a change in policy, or...
Welcome back everyone. Would you ever go into a store that had a sign that said "This store is not secure"? Would you feel comfortable even shopping around, much less buying something from that store? Have you ever gone to a website that had the words "not secure"...
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